Celkon is one of the prior companies to market dual SIM mobile phones in Indian mobile phone market. Recently the brand has been facing a lot of competition in the local mobile phone market. To overcome this competition, Celkon has brought different changes to its manufacturing and marketing strategies. Celkon has manufactured some modern and smart phones with a lot of applications, features and functions. Some popular models of Celkon brand are Celkon C5050, Celkon C90, Celkon A1, Celkon C66i etc. In the circumstances of Indian mobile market Celkon has a good competitive advantage with its models and their exclusive features. Celkon manufactures both GSM and CDMA phone sets so that the general people can chose their desired and needed one. Celkon emphasizes on manufacturing quality mobile phones which is a competitive advantage of this brand. So, it is time for the local competitors of Celkon to be ready to face a big competition in near future.