Fly is an Indian brand of mobile phones. Very recently Fly is becoming a very popular brand in the Indian market of mobile phones. Although it is a new brand, Fly has already got a very good market share in India because; it has introduced a lot of unique mobile sets. Fly has emphasized on manufacturing user friendly mobile phones. The young generation is the main target customers of Fly mobile phones. For this reason, the brand has had a better growth rate than its competitors. Fly mobiles also have a very strong marketing policy throughout the country. It has been using the marketing channels in a very smart way. Price range of Fly mobiles is very reasonable. So, general people of India are getting an opportunity to use the modern technologies at reasonable price. Some popular models of Fly mobile phone sets are Fly E370, Fly Turbo IQ285, Fly E322, Fly ST305, Fly IQ270 Firebird etc.