Haier Group is a Chinese Multinational company which deals in manufacturing consumer electronics and home appliances. The headquarters of the company are in Shandong, Peoples Republic of China. The chief products manufactured by the company are Air conditioner, mobile phone, microwave, refrigerator, washing machine and television. In 2011, company owned 7.8 percent of world’s total share of white good making it the largest one in manufacturing electronics goods and home appliances. Haier was set up 1920 with an aim t establish a refrigerator factory but later in the year 1949, with the establishment of Peoples Republic of China, Haier was taken over and turned into state- owned enterprise. After the diversification in the field of manufacturing products beyond just refrigerator the company name was further simplified in 1992, and was changed to Haier Group.
|Full Name||Haier Group|
|Subsidiaries||Haier Electronics Group Co, Qingdao Haier Co|
|Industry||Home Appliances, Consumer Electronics|
|Key People||Zhang Ruimin|