Philips is one of the best electronics product company. Their basic business is surviving life’s with superior healthcare technology. They also have strategic business unit for mobile phone production. Philips mobile is capable of creating trust in the customer minds. They are employing new and reliable features in their phones. They get a big collection of both basic and smart phones under their umbrella. Philips is aiming to fight increasing global communication challenges by focusing on delivering better quality phones at lower costs, also in the emerging markets, such as China and India. Through their expertise they try to give the customer the experience of innovation. With their strategic techno experts they also create better smart phones employing all available features for both higher and lower range customers. To collaborate in the global development mobile communications they are stepping with the hands of people. They are aiming to tie with the hands of the customers.