It looks like Samsung will have to do a lot more to make its upcoming Galaxy Note 3 stand out from the crowd, given that Sony has set a very high benchmark with the Xperia Z Ultra. Else the Korean chaebol may risk losing its leadership position in the phablet space which has become increasingly competitive in the recent months.
The Xperia Z Ultra is expected to launch globally in Q3. It will available in three colors: black, white and purple.
The Z Ultra towers above all those phablets not only in screen size, but in specs and design, too, so if you've thrown out ergonomics and pocketability with the decision to get one anyway, you might as well do the full song and dance. If you can afford it, that is, as Sony's first phablet will run you more than most current flagship phones at launch
Sony designed a sleek and good-looking handset with a few tablet tendencies, and you'll absolutely love the display and over-the-top processing power contained within its chassis. Without a doubt, its size and price are the two most critical factors, and you've probably already made up your mind without even using it. In short, your decision to buy (or not buy) the Z Ultra should be a quick one: you'll either love it or hate it, but you won't stay neutral for long.
The Xperia Z Ultra is a seriously cool looking gadget, although an extra millimeter around the waist and another 1,000mah of juice might have been a smart move as well. Still, Sony's phablet has demonstrated unmatched performance - the browser loads everything instantly, apps are bullet-quick - and it also has the best screen on a phablet yet.
Of course, it may soon lose this or that advantage to the likes of the LG G2 or the Galaxy Note III, but even then it will be a force to be reckoned with for quite a while. And a phablet to be proud of. So, keep them coming, Sony.
At Rs. 46,990, the phone isn't cheap, but that's no surprise given its top-of-the-line specs and performance. Almost everyone we met was excited about the Xperia Z Ultra when they first heard about it or saw it in person. Ten minutes with the phone, though, changed the opinion of 9 out of 10 people and they were calling it 'impractical' in no time. However, the tenth person immediately vowed to get one for himself.
That, in a nutshell, is the Sony Xperia Z Ultra - too bulky for most, perfect for a minority who believe big is indeed beautiful.