Videocon is a common brand for electronic products. Recently, the mobile phones of Videocon have got a good market. Some popular models of Videocon mobiles are Videocon V16the 66, Videocon V1546, and Videocon V1688 etc. It manufactures user friendly mobile phones so that people easily can adapt themselves with the phones. Videocon has a good price range of its phones. As a result, people from all classes - lower, middle or higher, can purchase Videocon mobile phones. Videocon often offer discounts on purchasing its mobile phones which is regarded as a good sales promotion. This better sales promotion is a competitive advantage for Videocon mobile phones. Videocon has large number of dealers nationwide. These dealers spread their markets in their own regions. So, the mobile phones of Videocon get a huge market coverage which attracts attention of the general people. For all these reasons the demand of Videocon mobile phones is increasing rapidly.