Although Zen is not a common brand, recently it has been a familiar brand for attractive and cheap mobile phones. Some popular models of Zen mobiles are Zen A60, Zen S20, Zen M45 Flikk, Zen Z90, Zen S1, Zen M30 Touch etc. Zen usually manufactures user friendly mobile phones so that the local people easily can adapt themselves with its phones. As Zen has a favorable price range of its phones, people from all classes - lower, middle or higher, can purchase Zen mobile phones. At the same time Zen often offers discounts on purchasing its mobile phones which is regarded as a good sales promotion. This better sales promotion is a competitive advantage for Zen mobile phones. Zen has huge number of dealers all around the country. So, the mobile phones of Zen get a huge market coverage which has attracted the attention of the general people.